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Applied Reasearch and Prototyping

Overview

Developing design systems, researched work-flows, concepts and ideating the process of creation into completion.

Other projects (Bound by NDA): Preparatory research towards Generative Design Algorithms for the AECO space.

My Contributions

End to End responsibilities that include researching and establishing milestones. Creating a Manifesto that the project / product would follow to the stage of execution. Working hands-on on content creation and real-time development of the solution.

2020 - Present

1. Marina Bay Digital Sales-Kit : Created by MFCL for Sugee Developers

A virtual reconstruction for profiling of projects. This is a Website friendly Applet, created to enable sales and marketing even at an investment stage. This Sales-kit facilitates a Web 3 approach towards remotely reaching buyers and ensures retention of clients. In a Post Pandemic Era, living in an uncertain world, these technologies are marquee in keeping the AECO Industry alive whilst adapting to the world of Metaverse Architecture.

Process

1. Client Identity Research, Profiling and Defining of a language.

2. Storyboarding UI.

3. Parallel - Developing content to be embedded within the applet. (Floor Plans, 360° Panorama Renders, Surrounding Droneshoot Panoramas, media and other content (provided by the client)).

4. Prototyping to cross-check if the designed UI interacts and blends seamlessly with the content.

5. Final Designing of the applet.

6. Iterating based on client feedback.

7. Delivering a Product that is ready to be deployed into the market.

Skills Used

For development of internal Content:

SketchUp

Lumion

Enscape

Adobe Photoshop

Adobe Lightroom

Panorama Stitchers-editors

For development of Digital Sales-Kit:

Figma

3D Vista

Adobe Photoshop

Sugee_Marina Bay Brand Identity

Research and Defining

Marina Bay Figma Prototyping

Storyboarding

Prototyping

Final Product: Sales-Kit

2. Furniture Configurator Prototype : Created for MFCL

Developing a Design Research System to streamline the process of creating and delivering a product, acting as a source of all the elements that allows the team to realize, ideate and develop a solution. Conducting market research, analysing case studies, identifying competitors, KPIs and future scope of said product, mapping user and client journeys; in this case a prototype of a virtual furniture configurator to allow brands to display the range of their items real-time. This prototype would further act as a proof of concept to pitch to brands to be tailored to their specific needs and requirements.

Process

1. Qualitaive research about the current market scenario of the proposed technology and establishing a need for it.

2. Quantitative research to project future statistic based on current trend solidifying the need in the market.

3. User and client surveys to develop a realistic manifesto for the product. 

4. Creating an extensive product proposal whilst determining goals, establishing work-flow, timelines, road-map, user flow, information architecture and technical considerations of the solution and more.

5. Storyboarding UI.

6. Iterating based on target group feedback.

7. Delivering a Proof of Concept that is ready to be pitched to potential clients.

Design Systems

Research and Defining

Skills Used

For development of internal Content:

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Filmora

For development of Prototype:

Figma

Content

Prototyping

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